Like a cell phone payment plan, you pay a one-time start-up fee and then a monthly amount after that. The more you promote the service and the more advertisers submit ads with it, the more you save. Depending on ad prices and costs, many newspapers recoup their monthly fees having sold as few as eight Ad Wizard ads a week. Sell more, and profits soar. Ads range from as little as $1.50 (single cell photo listing) to $30 (full page) each; draft, practice and spec ads are always free. Pay only for ads sold. A detailed price schedule is available upon request.